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<p><span style="font-variant-caps: normal;">&ldquo;老師，市場營銷，我們是絕對不學(xué)的。&rdquo;</span></p> <div style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;" data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq">&nbsp;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&ldquo;老師，這個專業(yè)出來是不是只能做銷售？&rdquo;</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">&nbsp;</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十幾年前，互聯(lián)網(wǎng)還不是大學(xué)生的第一選項，快消才是國內(nèi)名校畢業(yè)生和海歸最熱的就業(yè)皇冠，4A、寶潔、聯(lián)合利華、可口可樂、歐萊雅、雀巢、朝日、達能，是大家擠破了腦袋想進去的公司。</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而現(xiàn)在，mkt卻被大家說為&ldquo;學(xué)了這個等于沒學(xué)&rdquo;、&ldquo;畢業(yè)就做銷售&rdquo;、&ldquo;學(xué)了沒用，不如不學(xué)&rdquo;、&ldquo;做市場厲害的沒有學(xué)市場的&rdquo;。</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd">&nbsp;</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"><img src="https://info.compassedu.hk/sucai/content/1731851877764/1731851877764.png" /></div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b">&nbsp;</div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到這些說法的時候，我的第一反應(yīng)就是，一群不懂行的人在嘩眾取寵。因為如果你仔細觀察就會發(fā)現(xiàn)，發(fā)出這種言論的，90%以上都是教育博主、留學(xué)顧問、職業(yè)生涯規(guī)劃師。至于為什么他們這么說，我們不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e">&nbsp;</div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是，我想Diss一下這群人：到底有沒有學(xué)過或者從事過市場營銷？在互聯(lián)網(wǎng)發(fā)布這些言論之前到底有沒有了解過這個專業(yè)？如果以上最基本的都沒有，憑何表述個人觀點或立場？憑何對讀者負責(zé)？Anyway，我只是覺得如果你是打算考慮這個市場營銷的學(xué)生更應(yīng)該關(guān)注的是一些深層次的問題。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg">&nbsp;</div> <div class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判斷自己適不適合/要不要從事mkt？</div> <div class="ace-line ace-line old-record-id-M7vgdQx49o9J1pxHxp8cNit1nmc">&nbsp;</div> <div class="ace-line ace-line old-record-id-XZltd6nXSoh93ZxABflc6bzIn8d">不同專業(yè)背景的同學(xué)，如何在市場部門找到適合的方向？</div> <div class="ace-line ace-line old-record-id-I8BAdmCnqopdgOxHWGvcvdX4ntd">&nbsp;</div> <div class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">跨專業(yè)申請mkt，如何提升背景，包裝自我？</div> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f">&nbsp;</div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb"><span style="color: #1890ff;">如果你考慮mkt相關(guān)專業(yè)，那首先第一點，你需要先了解自己適合不適合。</span>我認為大部分人并不把苦讀當(dāng)成生活的目標，更何況，大部分的苦讀并沒有好結(jié)果，如果自己不擅長數(shù)學(xué)、編程，硬要往商業(yè)分析、金融工程、金融數(shù)學(xué)里面擠，那注定成為熱門專業(yè)的炮灰和分母。更不用提，僥幸擠進去了，因為不敢放棄苦讀的沉沒成本，從事自己厭惡的工作，只能不斷&ldquo;異化&rdquo;，折磨自己，厭惡自己。人應(yīng)該是發(fā)揮自己的長處，而不是把大量的時間花在彌補自己的短處上。因為哪怕你花了非常多時間，你注定也不可能達到，某些在這方面天生就是長處的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf">&nbsp;</div> <div class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><strong>那到底什么樣的人會適合mkt專業(yè)呢？</strong></div> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc"><span style="color: #262626;">1.不一定學(xué)習(xí)好，但經(jīng)常被人說&ldquo;腦子活&rdquo;</span></div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc"><span style="color: #262626;">2.表達能力強，口頭+書面</span></div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g">&nbsp;</div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">營銷需要時刻應(yīng)對現(xiàn)實層出不窮的不確定性，需要不停地想創(chuàng)意出方案優(yōu)化項目，腦子不得停歇是營銷人的職業(yè)詛咒。此外，分析洞察能力也體現(xiàn)在&ldquo;腦子活"這里。至于營銷的技術(shù)層，在數(shù)字化時代，基礎(chǔ)的商科數(shù)學(xué)公式算法策略專業(yè)的英文術(shù)語，也要求你具備快速的學(xué)習(xí)應(yīng)變能力。</div> <div class="ace-line ace-line old-record-id-JaIzdtzVvoWcOBxkzEicIJkAnnb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在營銷崗里，有相當(dāng)多的是文字工作。說白了，是寫方案、寫策略、寫文案、做分析寫報告的工作內(nèi)容，所以，書面表達能力強，邏輯清晰也是非常適合營銷工作。</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">&nbsp;</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素養(yǎng)來講，具備上面兩條的人90%都適合入營銷這行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">&nbsp;</div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><strong>四個加分項：</strong></div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh">&nbsp;</div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP"><span style="color: #262626;">1.擅長處理人際關(guān)系，調(diào)動資源</span></div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg"><span style="color: #262626;">2.對新鮮事物敏感，可以充分感知當(dāng)下的熱點</span></div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh"><span style="color: #262626;">3.喜歡創(chuàng)意性工作</span></div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf"><span style="color: #262626;">4.目標感強，對數(shù)字達成有強烈的自驅(qū)力</span></div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd">&nbsp;</div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"><strong>那我們說完什么樣的人適合mkt的崗位，接下來我們就看看mkt的就業(yè)有哪些？</strong></div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag">&nbsp;</div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh"><span style="color: #262626;">首先，mkt就業(yè)崗位可以說是非常非常多的，大致我把它分成品牌類和增長類。</span>品牌類，顧名思義是以品牌形象為主，崗位重創(chuàng)意、和消費者產(chǎn)生共鳴，增長類崗位就是需要幫企業(yè)在當(dāng)下拿到實實在在的增長。</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><strong>品牌類主要崗位: pr、營銷/策劃、文案、策略/戰(zhàn)略、市場研究等。</strong></div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-U7GjdOWhyoLaOpxKrkdcB2e6nDf" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;0ff4f600-4832-454e-ba33-fdda3ea090ab&quot;,&quot;height&quot;:566,&quot;width&quot;:657,&quot;currHeight&quot;:566,&quot;currWidth&quot;:657,&quot;natrualHeight&quot;:566,&quot;natrualWidth&quot;:657,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FIANZbxw9qogSuLx8s1IcuaoWnkE%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;IANZbxw9qogSuLx8s1IcuaoWnkE&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:101395,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852020110/1731852020110.png" width="802" height="691" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">營銷不是關(guān)于你賣什么產(chǎn)品，是關(guān)于你講什么故事</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b">&nbsp;</div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><strong>增長類主要崗位:投放、渠道、活動、文案、新媒體、策略運營、數(shù)據(jù)運營、數(shù)字化營銷。</strong></div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc">&nbsp;</div> <div class="image-uploaded gallery old-record-id-Xh1wdcLRmoH4cSxmOHPcIIcTnrd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;eb0d39c3-7092-4944-9bc6-1e7399247325&quot;,&quot;height&quot;:822,&quot;width&quot;:886,&quot;currHeight&quot;:822,&quot;currWidth&quot;:886,&quot;natrualHeight&quot;:822,&quot;natrualWidth&quot;:886,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FZwxBbmqdVoFeTKxoPjJc7lnon3b%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;ZwxBbmqdVoFeTKxoPjJc7lnon3b&quot;,&quot;image_type&quot;:&quot;image/png&quot;,&quot;size&quot;:160598,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852096722/1731852096722.png" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">稀缺性推動需求</span></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">關(guān)于mkt就業(yè)的行業(yè)，其實各行各業(yè)都需要市場/營銷，但市場/營銷部門在不同公司的崗位和定義不會完全相同，薪資的差異也是不小的，<span style="color: #1890ff;">這幾年主要集中在廣告行業(yè)，快消行業(yè)，互聯(lián)網(wǎng)行業(yè)，咨詢行業(yè)</span>。</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">&nbsp;</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">廣告行業(yè)以4A廣告公司為代表，如奧美、華揚聯(lián)眾等，2B業(yè)務(wù)，為品牌提供營銷全案，另外PR-愛德曼，市場調(diào)研公司 (尼爾森、蓋洛普)。</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">快消行業(yè)是以雀巢、歐萊雅、寶潔、雅詩蘭黛等為代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">&nbsp;</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">互聯(lián)網(wǎng)行業(yè)以字節(jié)為例，BU眾多，頭條、抖音、西瓜、飛書等等，還有大量的探索性業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨詢行業(yè)，代表公司MBB、四大 (德勤、普華永道、畢馬威、安永) 、埃森哲、IBM等咨詢公司。</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">&nbsp;</div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><strong><span style="color: #262626;">簡單總結(jié)一下這些崗位：</span></strong></div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb">&nbsp;</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌類崗位:4A&gt;快消&gt;互聯(lián)網(wǎng)核心業(yè)務(wù)線&gt;科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">&nbsp;</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">運營類崗位:快消/互聯(lián)網(wǎng)核心業(yè)務(wù)&gt;科技&gt;4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">&nbsp;</div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><strong>然后有兩條對想從事以上mkt的學(xué)生建議：</strong></div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg">&nbsp;</div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">1.<span style="color: #1890ff;">英文好</span>，英語是非常重要的溝通語言，尤其是外企，留學(xué)生有較大的優(yōu)勢</span></div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">&nbsp;</span></div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml"><span style="color: #262626;">2.<span style="color: #1890ff;">多實習(xí)</span>，mkt行業(yè)現(xiàn)在的招人標準也是不斷的水漲船高，所以各個公司也不是傾向于找小白，而且需要立刻可以干活的人。</span></div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze">&nbsp;</div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">那我們說了那么多關(guān)于什么樣的人適合mkt專業(yè)，如果你對此心動，想申請mkt專業(yè)，<strong>應(yīng)該如何準備呢？</strong></div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">&nbsp;</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我們應(yīng)該了解，關(guān)于MKT碩士招生的<strong>三大衡量標準</strong>：</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">&nbsp;</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景：本科院校GPA、本科專業(yè)、語言成績、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">&nbsp;</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">軟背景：實習(xí)、科研、項目、多樣性/個性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文書材料：PS、CV、Essay以及面試</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">&nbsp;</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">額外的補充幾點。關(guān)于標化考試，IELTS、TOEFL都是可以的，語言成績對于mkt來說，肯定是重要程度遠高于理工科。關(guān)于GRE,GMAT，現(xiàn)在越來越多的學(xué)校已經(jīng)不強制要求提交G了，包括今年香港中文大學(xué)也取消了強制gre的要求。但是對于普通學(xué)生來說，G也是為數(shù)不多的提分點，如果你的目前是沖刺頂級學(xué)校，g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">&nbsp;</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外，毫無疑問，mkt是非常喜歡有工作經(jīng)驗的專業(yè)，但是如果是你應(yīng)屆生，就需要非常重視你的實習(xí)經(jīng)歷。</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">&nbsp;</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">實習(xí)的正向濾網(wǎng)一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.專業(yè)相關(guān)性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.項目一致性</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.參與程度</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d">&nbsp;</div> <div class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">最后的最后，我簡單的推薦幾個mkt的項目～大家可以簡單的了解下～</div> <div class="ace-line ace-line old-record-id-EShbdcHfqoeXTexd1dDcKL4gnMe">&nbsp;</div> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a href="guide://major?id=54462"><span style="color: #262626;"><span style="color: #1890ff;">HKU MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Xll7dbAMmo8wuxxwdqec4W8xn4g" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;26079502-ca0a-459f-960e-83a59d5c8e40&quot;,&quot;height&quot;:553,&quot;width&quot;:1280,&quot;currHeight&quot;:553,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:553,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FCVuVb1HVxowR1lxPELRcvdO6ntf%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;CVuVb1HVxowR1lxPELRcvdO6ntf&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:2836567,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852176976/1731852176976.gif" /></div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大學(xué)商學(xué)院的市場營銷理學(xué)碩士課程將傳統(tǒng)的營銷概念和策略與最新的數(shù)字分析相結(jié)合。該計劃提供綜合課程，結(jié)合了營銷見解、分析工具和決策框架，學(xué)生將學(xué)習(xí)全球頂級公司以及香港、中國大陸和其他地區(qū)的當(dāng)?shù)毓镜淖罴褜嵺`。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">&nbsp;</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重點是學(xué)習(xí)如何理解數(shù)據(jù)并將其轉(zhuǎn)化為營銷決策。大量現(xiàn)實世界的商業(yè)案例將用于說明營銷概念和理論，學(xué)生將被要求在練習(xí)和項目中應(yīng)用學(xué)到的理論和概念。學(xué)校擁有強大的教學(xué)人員，其中許多人是最新營銷技術(shù)和數(shù)字文化趨勢的領(lǐng)導(dǎo)者，學(xué)生將能夠接觸到高級商業(yè)從業(yè)人員，使他們能夠深入了解現(xiàn)實世界的業(yè)務(wù)。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">&nbsp;</div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">學(xué)生總共需要完成十門課程。學(xué)生可以選擇專注于其中一個流，即戰(zhàn)略營銷流和定量營銷流，至少選修三門流。最多可以從學(xué)校提供的其他研究生課程中選修兩門選修課。</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6">&nbsp;</div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><a href="guide://major?id=62281"><span style="color: #262626;"><span style="color: #1890ff;">NUS Master of Science in Marketing Analytics and Insights </span></span></a></div> <div class="ace-line ace-line old-record-id-UAuUdGtYjoikGXxzGuOcu8XHnx4" style="text-align: left;"><img src="https://info.compassedu.hk/sucai/content/1731852231059/1731852231059.gif" /></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">顛覆性技術(shù)創(chuàng)新給傳統(tǒng)企業(yè)和現(xiàn)有企業(yè)帶來了重大挑戰(zhàn)，也創(chuàng)造了機遇。新加坡國立大學(xué)市場營銷分析與洞察理學(xué)碩士項目緊跟技術(shù)發(fā)展的潮流，旨在為學(xué)生提供前沿的理論知識和實踐訓(xùn)練，幫助學(xué)生掌握數(shù)據(jù)分析、需求預(yù)測、消費者行為剖析、產(chǎn)品概念創(chuàng)新、產(chǎn)品組合發(fā)展、定價促銷決策及分銷網(wǎng)絡(luò)建立等方面的技能，以便在未來的商業(yè)實踐中有更好的表現(xiàn)。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c">&nbsp;</div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a href="guide://major?id=72301"><span style="color: #262626;"><span style="color: #1890ff;">HKUST MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Dc7xd6812om6nfxEPbDcWqOCnFd" style="text-align: center;" data-type="image" data-ace-gallery-json="{&quot;items&quot;:[{&quot;uuid&quot;:&quot;ef7e6939-26de-47c1-84b0-0ddceb46f297&quot;,&quot;height&quot;:679,&quot;width&quot;:1280,&quot;currHeight&quot;:679,&quot;currWidth&quot;:1280,&quot;natrualHeight&quot;:679,&quot;natrualWidth&quot;:1280,&quot;pluginName&quot;:&quot;imageUpload&quot;,&quot;scale&quot;:1,&quot;src&quot;:&quot;https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FJNJdbBIg4o3hiSxFWd5cI9NinJu%2F%3Fpreview_type%3D16&quot;,&quot;file_token&quot;:&quot;JNJdbBIg4o3hiSxFWd5cI9NinJu&quot;,&quot;image_type&quot;:&quot;image/gif&quot;,&quot;size&quot;:3482861,&quot;comments&quot;:[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852267846/1731852267846.gif" /></div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大學(xué)市場營銷理學(xué)碩士課程旨在培養(yǎng)具備在實體和數(shù)字市場設(shè)計和實施可持續(xù)營銷策略所需的技能和專業(yè)知識的畢業(yè)生。香港科技大學(xué)市場營銷理學(xué)碩士課程是一項為期一年的全日制項目課程項目，提供基礎(chǔ)課程，使學(xué)生在當(dāng)今雇主認為重要的領(lǐng)域獲得專業(yè)知識，包括數(shù)據(jù)驅(qū)動營銷、數(shù)字營銷、品牌管理和人工智能。該項目最適合那些渴望快速發(fā)展成為領(lǐng)先的市場營銷專業(yè)人士的學(xué)生，特別是通過加入跨國公司、中小型公司或非營利組織。</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">&nbsp;</div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">看了文章，如果你想進一步了解市場營銷，對相關(guān)專業(yè)有興趣，可以點擊咨詢，和我溝通～</div> </div> <p>&nbsp;</p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 280px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div style="position: absolute; top: 2253px; left: 20px; z-index: 2;" contenteditable="false">&nbsp;</div> <div 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