The MCDM emphasizes communication built on the currency of content, while the MCCN emphasizes communication built on the currency of relationship. The MCDM curriculum includes courses that address content assets created and delivered in a connected way; the MCCN curriculum offers courses that showcase the communication power of structured, grouped relationships of value. Both degrees share the foundation of superb communication techniques–namely storytelling–and begin together in the two required core courses.

1、 Creativity and the Digital Age

2、 The Convergence of PR, Branding, Marketing and Advertising

3、The Health of Networks

4、Communicating Through Culture

5、 Motivating and Engaging Through Words

6、Advanced Multimedia Storytelling

7、 Business Fundamentals in Digital Communication

8、The Future of Marketing

9、 Foundational User Centered Design Methodologies

10、 Communication through Digital Media and Networks

11、Visual Communication

12、Community and Media Making

13、Marketing and Branding in Digital Communication

1、創(chuàng)意與數(shù)字時代

2、公關(guān)，品牌，營銷和廣告的融合

3、網(wǎng)絡健康

4、通過文化的交流

5、通過文字激勵并參與

6、高級多媒體講故事

7、基本商業(yè)數(shù)字交流

8、營銷的未來

9、以基礎(chǔ)性用戶為中心的設(shè)計方法

10、通過數(shù)字媒體與網(wǎng)絡的交流

11、視覺傳達

12、社區(qū)和媒體制作

13、市場營銷和品牌推廣的數(shù)字通信