The three-semester program trains you in rigorous academic research methods and their application. You’ll learn how to influence your target audience by getting inside their heads, extracting information about their values, likes, needs and wants and matching that knowledge to communication strategies. You’ll learn to gather and analyze data using such research methods as surveys and focus groups, and other research strategies and you’ll master the art and science of translating data analyses into communication plans clients can put into action.

1、CONTEMPORARY MASS COMMUNICATION

2、COMMUNICATION THEORY

3、COMMUNICATION RESEARCH

4、ADVANCED COMMUNICATION RESEARCH

5、 SAMPLING DESIGN AND MEASUREMENT TECHNIQUES

6、TECHNICAL WRITING FOR COMMUNICATION RESEARCH

7、WRITING FOR INTERNATIONAL STUDENTS

8、WRITING FOR MEDIA PROFESSIONALS

9、 Principles and Practices of Public Relations

10、Organizational Structure and Behavior

11、Professional Presentation

12、Corporate Communication

13、Introduction to Advertising

1、當(dāng)代大眾傳播

2、傳播學(xué)原理

3、傳播學(xué)研究

4、高級傳播學(xué)研究

5、抽樣設(shè)計和測量技術(shù)

6、傳播研究的技術(shù)寫作

7、國際生寫作

8、專業(yè)媒體寫作

9、公共關(guān)系的原則和實踐

10、組織結(jié)構(gòu)與行為

11、專業(yè)介紹

12、公司交流

13、廣告簡介