The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

1、Media Planning

2、Communication Research Methods

3、Seminar in Communication Theory

4、Contemporary Advertising and Public Relations

5、Persuasive Communication

6、Advertising and Public Relations Management

7、Research Applications in Advertising and Public Relations

8、 Visual Communication

9、 Integrated Communication Project

10、Independent Study or Research

11、Thesis Research

1、媒體策劃

2、傳播學(xué)研究方法

3、傳播學(xué)理論研討會

4、現(xiàn)代廣告與公共關(guān)系

5、溝通的說服力

6、廣告與公共關(guān)系管理

7、廣告和公共關(guān)系中的研究應(yīng)用

8、視覺傳播

9、整合傳播項(xiàng)目

10、獨(dú)立學(xué)習(xí)或研究

11、論文研究