The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, or multicultural marketing communication. The program also can lead to advanced graduate studies.
This program requires a minimum of 33-36 hours of coursework and applications with four program completion options. An individualized plan based on students’ interests will be developed with an advisor after admission to the program.

1、Foundations of IMC

2、Media Consumer Behavior

3、Account Planning

4、Measurement of Listener-Viewer Attitude and Response

5、Computers in Communication Research

6、Statistical Methods in Communication Research

7、 Hispanic Marketing Communication

8、Multicultural Marketing Communication

9、 Special Topics: International PR

10、 Website Usability and Design

11、 Design for the Web

12、 Special Topics: ICT Entrepreneurship

1、IMC的基礎(chǔ)

2、媒體消費(fèi)行為

3、客戶規(guī)劃

4、監(jiān)聽(tīng)器，瀏覽器姿態(tài)和響應(yīng)測(cè)量

5、傳播研究中的計(jì)算機(jī)

6、傳播學(xué)研中的統(tǒng)計(jì)學(xué)方法

7、拉丁美洲營(yíng)銷傳播

8、多元文化營(yíng)銷傳播

9、專題：國(guó)際公關(guān)

10、網(wǎng)站可用性與設(shè)計(jì)

11、網(wǎng)頁(yè)設(shè)計(jì)

12、專題：信息和通信技術(shù)創(chuàng)業(yè)