IMC專業(yè)有三個(gè)Area, 對(duì)應(yīng)不同課程方向,學(xué)生可根據(jù)個(gè)人興趣和職業(yè)規(guī)劃進(jìn)行申請(qǐng)選擇。
序號(hào)
專攻領(lǐng)域
Focus area
1
客戶理解和消費(fèi)者數(shù)據(jù)分析
Customer Understanding and Analysis of Consumer Data
2
信息和內(nèi)容(包括品牌戰(zhàn)略和戰(zhàn)略傳播)
Messages and Content(including Brand Strategy and Strategic communications)
3
傳播的媒體渠道和平臺(tái)
Media Channels and Platforms for Communications